How d'you scaled to 448K+ customers without growing support
Science-backed skincare, formulated in South Korea and headquartered in India. For d'you, conversations drive checkout, and AI agents run them across WhatsApp, Instagram, web chat, and email.
95%+
AI resolution rate
94%
of replies AI-generated
448K+
customers served
Challenge
Repetitive questions consumed agent bandwidth, after-hours messages cooled purchase intent overnight, brand voice drifted across agents, and marketing and support ran as separate operations.
Solution
One platform: an AI agent trained on the catalog, ingredient science, policies, and brand voice on the front line, with support, marketing, and CRM working from the same unified customer profile.
Results
- 95%+ AI resolution, 94% of replies AI-generated
- 448K+ customers served without growing support
- Campaigns end in purchase conversations
Conversations drive checkout
D'you makes high-efficacy, simplified skincare: fewer products, formulated in South Korea, backed by ingredient science.
Growth brought a customer base of 448K+ across WhatsApp, Instagram, website chat, and email, and every one of them asks questions before they buy.
Scale was breaking the front line
As d'you scaled, repetitive questions consumed agent bandwidth and after-hours messages cooled purchase intent overnight.
Brand voice drifted across human agents, pre-purchase education became a conversion bottleneck, and marketing and support ran as separate operations with separate workflows per channel.
One platform, one profile
One platform replaced the patchwork. An AI agent trained on d'you's catalog, ingredient science, policies, and brand voice took the front line, with support, marketing, and CRM working from the same unified customer profile.
“For d'you, conversations drive checkout. Sagepilot helped us respond in real time, preserve our brand voice, and scale without increasing headcount. It's been a fundamental shift in how we grow.”
Instant, around the clock
Response times went from hours to instant, around the clock. Agent time moved from repetitive questions to complex cases, brand voice became consistent in every interaction, and education stopped blocking conversion.
- Campaigns now end in purchase conversations
- 94% of replies AI-generated at a 95%+ resolution rate
- Scaling happens through configuration, not hiring
Consultations that convert, even at 10:47 PM
Ananya, the agent trained on d'you's catalog, ingredient science, and brand voice, runs personalized skincare consultations with product cards and cart links, around the clock.
hustle
Glow serum · 30ml
Cart Link Sent · Discount Applied
Cart Link Sent · Discount AppliedEvery channel, one conversation
WhatsApp, Instagram, web chat, and email consolidated into one inbox. Story shares, collab requests, and product questions handled without manual triage.
- Story shares and DMs answered
- Consultations continued mid-thread
- Email and web chat in the same inbox
Broadcasts that end in checkouts
Launches, offers, and restock alerts go out segmented, and the replies land in purchase conversations instead of stopping at awareness.
- Segmented broadcast sent
- Replies flow into purchase conversations
- Cart links closed in the same chat
Retention on autopilot
Post-purchase sequences, welcome journeys, and win-back flows run on unified customer profiles that combine conversation and purchase history.
- Win-back flow triggered
- Profile unified: conversations + purchases
- Post-purchase and welcome journeys running
Going live
Phase 1 · AI Support Agent
Ananya, trained on the catalog, ingredient science, policies, and brand voice, goes live on WhatsApp, web chat, and Instagram.
Phase 2 · Omnichannel inbox
WhatsApp, Instagram DMs, web chat, and email consolidated; story shares, collabs, and product questions handled automatically.
Phase 3 · WhatsApp marketing
Segmented broadcasts for launches, offers, and restocks that flow into purchase conversations instead of ending at awareness.
Phase 4 · Journeys & CRM
Post-purchase sequences, welcome journeys, and win-back flows on unified profiles that combine conversations and purchases.
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