How d'you scaled to 448K+ customers without growing support

Science-backed skincare, formulated in South Korea and headquartered in India. For d'you, conversations drive checkout, and AI agents run them across WhatsApp, Instagram, web chat, and email.

95%+

AI resolution rate

94%

of replies AI-generated

448K+

customers served

The brand

D'you makes high-efficacy, simplified skincare: fewer products, formulated in South Korea, backed by ingredient science. Growth brought a customer base of 448K+ across WhatsApp, Instagram, website chat, and email, and every one of them asks questions before they buy.

The challenge

As d'you scaled, repetitive questions consumed agent bandwidth and after-hours messages cooled purchase intent overnight. Brand voice drifted across human agents, pre-purchase education became a conversion bottleneck, and marketing and support ran as separate operations with separate workflows per channel.

Why Sagepilot

One platform replaced the patchwork. An AI agent trained on d'you's catalog, ingredient science, policies, and brand voice took the front line, with support, marketing, and CRM working from the same unified customer profile.

The results

Response times went from hours to instant, around the clock. Agent time moved from repetitive questions to complex cases, brand voice became consistent in every interaction, and education stopped blocking conversion. Campaigns now end in purchase conversations, and scaling happens through configuration, not hiring.

“For d'you, conversations drive checkout. Sagepilot helped us respond in real time, preserve our brand voice, and scale without increasing headcount. It's been a fundamental shift in how we grow.”

Shamika Haldipurkar · Founder & CEO · D'you

Phase 1 · AI Support Agent

Consultations that convert, even at 10:47 PM

Ananya, the agent trained on d'you's catalog, ingredient science, and brand voice, runs personalized skincare consultations with product cards and cart links, around the clock.

It’s 10:47 PM. Which serum works for dull, dehydrated skin?

For dullness with dehydration, hustle is your match. One serum, no 10-step routine.

hustle

Glow serum · 30ml

Cart Link Sent · Discount Applied

Converted in under 2 minutes, no human needed

Phase 2 · Omnichannel

Every channel, one conversation

WhatsApp, Instagram, web chat, and email consolidated into one inbox. Story shares, collab requests, and product questions handled without manual triage.