How Bummer lifts order value 24% with 84% of support resolved by AI

Bigger carts, built in the chat

When a cart is close to a free-gift tier, Myra says so, shows the sock and perfume options as images, and adds the chosen gift before sending the checkout link. Couples get a matching men's and women's set in both sizes in one cart. Carts Myra builds are 24% bigger than the site average, and 21% of shopping conversations become paid orders within seven days.

The nudge a good store associate would make, in every conversation, at the moment of decision.

The leak: shoppers ready to buy, with nobody there

Innerwear is a considered buy. Shoppers want to know the size, the fabric, and whether their print is in stock, and most of them ask in the evening. With support open 10 to 6, those questions waited until morning, and many shoppers bought elsewhere. The ones who did buy often stopped just short of a gift tier. Meanwhile the team spent most of its day answering “where is my order”.

One specialist on Instagram, WhatsApp, and email

Myra works Instagram DMs, WhatsApp, and email as one desk, with the same catalogue, offers, and order history behind every reply. A shopper can ask about a print on Instagram and check out on WhatsApp without repeating a thing.

• Instagram DMs now produce 1 in 3 of the carts Myra builds
• 41% of AI-driven orders come from conversations after 6 PM or on Sundays
• COD orders confirmed on WhatsApp and tagged for the warehouse to dispatch or hold
• English, Hindi, or Hinglish, matched to how the shopper writes

The right size, the first time

Myra checks stock at the size level and shows four or more prints and solids in the shopper's size, each with an image and its colour. She settles fit with Bummer's size charts before the order, so fewer orders come back as exchanges. When a size or style is sold out, she says so plainly and shows the closest in-stock picks, and 1 in 5 of those requests still ends in an order.

Support that runs itself

Myra reads the live courier scan rather than the storefront's status, so customers get the truth about their parcel the first time. She tracks exchanges through pickup to the replacement order in one reply. The cases that reach Bummer's team arrive with the order, the courier status, and the conversation attached, so people resolve instead of investigate.

• 84% of conversations resolved end to end by AI, at a 4.6/5 CSAT
• First replies in under 10 seconds, down from 14 hours
• Size-related exchanges down 18%
• Handling time per escalated case down 40%
• Zero support hires through 3x sale-week volume